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Heck, I’ve run a few businesses myself. When you wear all the hats of an entrepreneur, you can get buried trying manage, market, and staff your company. You can even lose sight of why you opened up shop in the first place.
I’ve made that mistake before...
All business owners want to grow their business, but you can’t be an expert at everything!
Online AND offline marketing success requires talented writing, persuasive selling know-how, and the inside scoop on current trends. In today’s fast-paced market, your window of opportunity will slam shut if you spend time trying to do-it-all-yourself.
The choice is -- work your business today or watch customers stampede to the competition -- while you struggle to learn online advertising fundamentals.
Sure, you can learn to write dynamic sales copy, if you have several years and tens of thousands of dollars to invest in a proper education. But then you’ll never have the time to get ahead of your competitors.
I’ve found that one essential ingredient in business success is building a team you can trust. You don’t have to be an expert on everything under the sun when the members of your team are experts at what they do.
Give your business the needed edge, overcome the odds, and trample the competition. Enlist a marketing warrior to create a full-scale advertising plan of attack.
Then you can work the other critical elements of your business and empower yourself to take it to the next level.

But, how do you know where to turn?
Well, you could grab the yellow pages and start by calling the first set of A’s under advertising. Shame they don’t list ‘em by quality. Feels like a crapshoot, doesn’t it?
See, when it comes to writing cash generating copy, a lot of “experts” will tell you they can do it. Of course, if they’re only bluffing, you won’t know it until your money’s long gone.
And big-time ad agencies know how to do it - for themselves! But, once you’ve laid out your hard-earned cash, they’ll blame your business when their ads don’t convert. Then hound you for more money to fix those “problems”. Talk about dirty dealing!

You could hire a full-time copywriter. Expand your organization by one and have someone there at your beckon call.
Problem is, the economics of keeping a copywriter on staff just don’t make sense to most businesses. And all copywriters are not created equal…
You’ll find there are three levels of copywriters...
C-list copywriters are as cheap as they come.
With the Internet, any “weekend warrior” can play at being a marketer. C-listers are usually inexperienced, unskilled, and unqualified.
Yeah, you can probably get them for a few hundred bucks, but they don’t know how to win the marketing game. They’ll lose sale after sale while you pay them to learn the ropes. Do you want to turn your business into a copywriting training camp?
B-list copywriters will cost you more because many have minor league experience. While they may hit doubles and singles, their results are usually "swing and a miss.”
They don’t have the chops to bring your profits home -- game after game. Do you want to bet your future on someone who strikes out far more often than they get a hit?
What you really want, is someone on the “A” list! That’s where I come in…

Put your trust in proven success.
A-listers are the cream of the crop. Hire one, and odds are your business is going to the World Series in sales! They’re masters in writing, advertising, online OR off. Sign one up and get ready to enjoy unbridled success.
Of course, A-list copywriters charge $20,000 to $30,000 and more per ad -- plus a piece of the action! (And yes, the best guys and gals in the world are freelancers...)
And I don’t know any who would take a pay cut.
So, what’s the answer?
Outsourcing.
Outsourcing lets you hire a major league pro without the expense of payroll, FICA, insurance, benefits, and a host of other time and money draining hassles.
Even many of the top direct marketing companies in the world rely on outsourcing.
I’m talking 40 million dollar companies that outsource all mission critical copywriting projects to drive their revenue. (Their "staff" copywriters only handle little stuff...)
That sure says something, doesn’t it?

The average business has absolutely a snowball’s chance in you know where of getting one of the top players in direct marketing to do their copy for them. People routinely pay us tens of thousands of dollars to create killer ads for them.
We’re booked for months - even years - in advance.
Still, I’m approached every day by businesses of all sizes hoping I’ll help them experience the windfalls of profits my copy creates.
See, I’ve been researching and applying marketing principles for more than 25 years. I’ve been selling for THAT long and have been a top producer for everything from sophisticated financial products to consumer goods to executive recruiting. I've sold a quarter billion dollars in products and services over my career... and got the kudos from my clients.

Look, emotion is what gets people to buy. If you’re not highly tuned into what’s in it for them - you just can’t be successful in selling. Of course, people buy on emotion, and then they justify their purchase with logic.
That is the secret to million dollar copy that few writers can accomplish.
To motivate people to do anything, you had better hit their white hot emotional buttons, and then present the logical reasons to help them justify their decision.
And I know just about every way there is to make that happen - so you don’t have to spend weeks or months waiting for the financial floodgates to open.
I enjoy seeing my sales copy produce massive income streams that help change people’s lives - literally overnight. So, it frustrates me to turn anyone away.
Now -- even if you don’t have a 5 figure ad budget or can’t wait months for an opening…

For years, I’ve been contacted by copywriters from across the globe who are wanting to work for me. Bombarded with emails from people chomping at the bit to learn from the best.
And I read each one, but it was a sea of mediocrity. No one grabbed my attention. So, would I think they could write copy that sells? The answer was always “no.”
Until I found some diamonds in the rough... And boy did I make them jump through hoops! After what several have called “the week of hell” they either made it to my bench, or I dropped them like a bad habit.
I always say, the cream rises to the top.
Each of the rookies I put on the bench had a spark, a certain something that reminded me of myself when I was new and hungry. I spent some time getting to know them.
And unlike most newbie copywriters, they got my attention.
Then, I put them through their paces. I challenged them - looking for talent, drive, commitment…and they delivered.
So these up-and-coming hotshots were rewarded with a peek into my vault of advertising alchemy…
When they looked inside they discovered:
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The easiest way to outsell your competition in an overcrowded marketplace |
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The 7 deadly sins- why most copy sucks, including the number one mistake the pros make that can murder the best copy |
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The easiest way to come up with scorching premiums to help sell your offerings. (So effective, you'll find that many times customers buy your main product just to get the freebie!) |
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How to close “high ticket” deals for ridiculously large amounts of money -- even in an ad where your prospects can’t see or hold the merchandise!
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Why letting your web designer create your ads could be the most expensive mistake you ever make |
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The easiest way to know how strong your headline is before you spend any money on testing. Not a survey – it’s much simpler and a lot more reliable. Curiously, you can test this by yourself and instantly know how persuasive your pitch will be with others. Especially valuable when you’re too close to be objective. |
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How the ancient “Function of Seduction” technique used in your advertising will make people desperate to open their wallets and give you money! (And send you letters of gratitude!) |
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The one secret that will magnify the profitability of almost any website (it’s so transparent, it's almost invisible to the naked eye) |
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And finally, the easiest way to be a master of persuasion—the simple, 12-word sentence that will make you one of the most persuasive people on the planet. This is the key that opens the door to persuading almost anyone to do almost anything whenever you want.
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Plus, I put them through my infamous Conversion Crash Course. I had them study the advertising greats. I held coaching calls and mentored them every chance I had.
Most importantly…I had them draft volumes of copy - write, edit, and re-write again.
I’ve got them doing whatever it takes so...

From copywriting boot camp to special ops marketing team, all of my writers graduated my mentoring program with flying colors.
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